What to do when you want a really good custom WordPress site?
When you type in WordPress in your search bar you’ll immediately get two options: wordpress.org and wordpress.com.
Heading to .org you’ll see nothing interesting, just a normal looking site. Heading to .com is slightly different: you’ll get a glimpse of professionalism.
Perhaps you’ll go pro. That’s where really good makes sense.
Browsing WordPress.com you’ll figure out that custom means something like WordPress VIP. That’s the place where freedom is and where you are in good company. Like CNN. Facebook. Microsoft & co.
Perhaps that will ring the price bell in your head. They are huge companies compared to you. They can afford implementation and support coming directly from WordPress, and you, you can’t.
Before giving up WordPress VIP gives you a chance: it’s Partners network, probably the best design and development agencies on the planet, probably working on smaller budgets. Bingo.
From this point let me help you.
10up is the best of them. Why? Because they are the most able to give it back. One who can give back has good enough resources to be not afraid to share.
And 10up shares a lot. On their Github you see WordPress and open source best practices. If you take a look at Engineering Best Practices you’ll see the knowledge behind a really good custom WordPress site.
Now pricing. Clutch.co is handy service telling you how much these top WordPress development companies charge. 10up is not listed but others from the VIP Partners like Human Made are: projects start at $50,000 and development is $150-$200 per hour.
That’s tough. The hourly rate is standard but why that nasty $50k entry?
If you head over to website cost estimator tools like those Crew and Codeable offers you see that $50k is well calculated and represents 2 months expert team work from copy-writing to final deployment.
What one can do next to reduce costs is:
- Check if it needs all the whistles and features summing up 300 work hours.
- Check if there are cheaper development agencies or freelancers.
While you can freely cut features cutting prices is a risk. You might loose quality.
The next layer of (somehow) guaranteed quality on lower rates than agencies offer it’s called freelancers and it is represented by aggregator companies like Toptal, Codeable and co.
Their rates can be half of studio rates, and if their freelancers learnt the lessons companies like 10up open sourced then there is a big chance that you’ll get a cool, custom WordPress website.