The Indie Web is trying to take control over the social networks by enabling its users to:
- Host themselves their own data instead of letting the network to host it.
- Control the networks by automatically posting content to, or retrieve from.
The problem with this approach is that the networks can change their policy anytime. They can block you to automatically post data, or retrieve data.
The web has to be independent first, fully federated, and to forget centralized networks and services.